"Rule of 24"

The Rule of 24

All research, on what makes an individual successful in direct sales, always points in the same fundamental direction. Confidence more than any other trait is the single most important indicator of success.

The importance of confidence is not only true in sales but in almost any profession. There are many great quotes about the importance of confidence. My favorite is from Samuel Johnson, “Self-confidence is the first requisite to great undertakings.”

I refer to the Rule of 24 when talking to salespeople and sales managers about the importance of confidence