At Graph Expo 2012, I participated in two education events where the topic of social media was discussed vigorously. Essentially the question came down to two key points. Should Commercial Printers be using social media in their sales and marketing strategies? The answer is YES.

In a July, 2012 poll conducted by Social Science Research Solutions (SSRS) published by the AARP Bulletin, 69% of ages 18 to 49% and 38% of ages 50-plus use some type of Social Media.  These represent big numbers that will likely get even bigger.

At the very least, just like with any communications media, Printers must know how to integrate social media and print. 

Here are two important to do’s for every Printer.