For many businesses, coordinating sales and marketing messages is a daunting task. What senior management wants to communicate to customers is often at odds with what is actually communicated by sales and those close to customers.

We have found this to be a common problem among many organizations. There is a simple test to determine whether marketing and sales are aligned. It is to compare what is stated on a company’s website, Facebook page and marketing brochures versus what is actually being said by salespeople. Try this with your own organization.

For instance, here is an example of poorly coordinated messages we recently found within medium size printing company