"better marketing collateral pieces"

Poor Content and #Printing of Product Documentation Is Bad Marketing

Am I the only person who gets frustrated with poorly designed, poorly written and poorly printed product documentation? It never ceases to amaze me how companies can invest so much money into the development and production of their products and then not take one additional small step to ensure that all their marketing is first class.

Here are two examples of many that I have recently uncounted:

I recently bought a high end car. There were four manuals provided. Sitting in my car and attempting to learn all the features and capabilities was daunting. The content and graphics depicting and explaining the car elements were not clear enough. Using my laptop within my car was not a viable alternative. I learned most of what I need through trial and error.