"digital color printing"

Graphic Designers and Digital #Printers

Over the last few months, we have been seeing better designed pieces produced for and on digital color presses.  Recently we saw a perfect bound print on demand booklet that was simply beautiful.  It complemented and added to the content. Anyone would be impressed by this booklet. The range of colors used was outstanding.

Last week we provided a training workbook for a client with a colorfully designed front cover. We explained to our favorite graphic designer that this piece would be printed in short runs on a high end digital press.  We received so many compliments. It caught us by surprise.

Looking around, we still see so many short run print jobs that look like offset when they could look a lot better. Any piece that is well printed but poorly designed is a missed opportunity to communicate more effectively.