Intellective Solutions to Present Three Practical Sessions at Graph Expo 2014

Printing industry leaders, Joe Rickard and Frank Kanonik, will present timely presentations helping print providers to improve marketing and operational performance

Tuxedo Park - August 25, 2014 - Intellective Solutions will be presenting three sessions at Graph Expo 2014, held in Chicago September 28 through October 1, 2014.

Recognizing the need to offer attendees top-notch learning opportunities at the largest and most dynamic graphic communications exhibition for the Americas in 2014, Intellective Solutions is among the cadre of industry-experts who will present at this year’s event.

“GRAPH EXPO 2014 is a great place to see and hear about the latest developments in the graphic communications industry. Organizations looking to position themselves as leaders will see a broad range of exciting technology in virtually all graphic communication markets and submarkets. It is truly a highlight of the year for those looking to grow and expand their businesses” said Joe Rickard, President of Intellective Solutions.

Session that Intellective Solutions will present:

EXECUTIVE OUTLOOK – Sunday, September 28
Joe Rickard will present the session MARKETING TECHNIQUES THAT WORK, which will discuss how printers are assisting the marketing efforts of their customers, but often fail to effectively promote their own brand. In an era of stiff competition from alternative media, the time has come for our industry to effectively proclaim print’s excellent ROI. Discover the latest best practices for marketing your printing company, including a few techniques you might not have considered.

Joe Rickard will also lead a discussion with Robert Ross, Director, Marketing and New Business Development for CCG Marketing Solutions, about the effectiveness of CCG’s own marketing efforts.

HOW TO PENETRATE DREAM ACCOUNTS - Sunday, September 28 10:30 am - 12:00 pm
Joe Rickard will discuss “Dream accounts” which are those high potential prospects that could have a huge positive impact on sales and profits. Every printing salesperson and company owner has at least one local dream account, whether via cross-media, data driven print, or any complex print-based offering.

Since most dream accounts are significantly underpenetrated accounts or non-customers, generally large investment of time is necessary for the company and salespeople to generate business. Even with the right set of products and services to offer, progress with dream accounts can stall due to ever-changing decision makers, a low sense of
urgency, “paralysis through analysis,” and endless negotiations. Here you will learn the crucial performance enhancing skills and strategies to break down the barriers and win the business from dream accounts.
Who should attend: Business owners, marketing and marketing managers, channel managers, salespeople and sales managers, In-plant managers and marketing managers.

OFFSET, INKJET OR TONER: WHICH IS RIGHT FOR ME? - Monday, September 29 4:00 pm - 5:30 pm
Frank Kanonik, Program Manager of Intellective Solutions will draw upon his extensive printing industry experiences to discuss which printing process is best for a customer’s project based on cost, quality or delivery times. Topics which can impact the choice of printing process, such as color, paper and finishing will be covered in detail during this session.
Who should attend: Sales, marketing, and production management, especially for firms producing direct mail, graphic designers, buyers of print.

About Intellective Solutions
Intellective Solutions is a leading training and consulting company focused on helping leading graphic communication companies improve their sales and operational effectiveness. Since 2003, the company has provided quality customized sales, operational and management training material and services. Utilizing its comprehensive curriculum and industry expertise, Intellective Solutions delivers materials in classrooms, webinars and e-learning environments. The company’s strategy is to get an assessment of its customer’s needs
and provide the best learning solution. Intellective Solutions has a full complement of online surveys and assessments and builds real-life case studies and integrates them into training content and methodologies.

For more information on Intellective Solutions please visit

About GRAPH EXPO 2014
GRAPH EXPO is recognized as the most expansive exhibition in the Americas this year for digital, offset and hybrid technologies, products and services for the commercial, transactional, converting and package printing, publishing, mailing, in-plant, photo imaging and marketing industries. This year’s “Integrate” themed GRAPH EXPO—spanning the realm of print, online and mobile—will offer an exciting show-going experience for a diverse spectrum of attendees.

Early-bird registration is August 29. People who register before this date can save $50 off their registration fee by using Registration Promo Code: SPSAVE50

For additional information about the Graph Expo 2014 Conference, please see