There is not a week that goes by where I do not read or hear from someone that the pace of change being made within commercial and in plant printing organizations is too slow.

There are dire discussions about the destruction of printing due to disruption of digital media and social media. It is a somber and relentless drumbeat by many printing pundits, printers, analysts and consultants.

The recommendation is almost all the same. Printers must change their business model, redefine themselves or extend their services, solutions and product to keep pace with the digital encroachment of printing.

Why many printers are not changing. The answer is simple. It is hard to do and often very costly.