Joe Rickard January 24, 2013 "Commercial Printing", "Printing knowledge", "Selling paper and print", "Selling substrates", "printing sales" Substrates and the Selling of #Printing Joe Rickard January 24, 2013 "Commercial Printing", "Printing knowledge", "Selling paper and print", "Selling substrates", "printing sales" Here is an email I received from a great printing executive and legendary nonprofit fundraiser, Frank Regnante. He is one a number of pros who have urged me to write more about the importance of substrates in the selling of print. I completely agree
