Five Customer Emotions

A big mistake salespeople and their managers’ make is they think that rational analysis by customers is how buying decisions are made. Companies spend large amounts of time and money training salespeople on technology, competition and cost justification.  But, this is not enough to guarantee success. Information and facts can prove your case but emotions move the customer to action.

Common Emotions in the Buying Process

Here are five areas where powerful customer emotions commonly affect the sale: