Printing Education, Career Pathway
Joe Rickard
CTC Leads with Innovative Graphic Arts Career ...

Central Texas College instructor, Bobbi Waddle conducting her graphic communications class

CTC Leads with Innovative Graphic Arts Career Education

"Printing"

, , , , , ,

The Future of Newspapers

, , , , , ,

Within a group who work with Intellective Solutions, we have been exchanging emails about the implications of the purchase of the Washington Post and the long term prospects for newspapers. Here is in the thoughtful email shared by SEO expert and Web strategist, Matt Robson on the his view of the future of newspapers and how they will evolve. As many of our folks are dedicated to print, his opinion elicited some lively discussion from within our Intellective Solutions extended team.

 

"As the younger generation's demographics shift to living in cities, they don't have a front stoop that begs for delivery. We might pick up a paper here and there if we lack a book or device on the train or coffee break, but, it's not a daily appointment with these titles the way the older generation had them. Smart phones with Facebook and twitter nix the desire to have news pushed to us. If we really want news, there is Google news, and any number of blogs

, , , , , ,

Why Are Many #Salespeople Still Not Consultative Sellers?

, , , , , ,

It is mystery why so many direct sales people are still attempting to sell complex products and services in a non-consultative way. Consultative selling is simply a process of knowing what the implied and expressed needs and wants of clients before making a recommendation. This is generally achieved through asking relevant and informed questions

, , , , , ,

Poor Content and #Printing of Product Documentation Is Bad Marketing

, , , , , ,

Am I the only person who gets frustrated with poorly designed, poorly written and poorly printed product documentation? It never ceases to amaze me how companies can invest so much money into the development and production of their products and then not take one additional small step to ensure that all their marketing is first class.

Here are two examples of many that I have recently uncounted:

I recently bought a high end car. There were four manuals provided. Sitting in my car and attempting to learn all the features and capabilities was daunting. The content and graphics depicting and explaining the car elements were not clear enough. Using my laptop within my car was not a viable alternative. I learned most of what I need through trial and error.

, , , , , , ,

Stop Me When You See Some #Printing You Like

, , , , , , ,

Gaining an appointment with a customer and first showing them endless samples and examples of your printing products is a prescription for a failed sales call. It is still a common crutch for many printing salespeople to carry a brief case full of print samples. This is known as a “pitch book”.

 

Gaining an appointment with a prospective customer who can actually make a decision to buy is the hope and dream of every sales person who sells complex products or services. No new customer is gained unless a customer’s curiosity is elevated to interest and a call to action. The surest way to lose a golden opportunity is to misuse precious face to face time with a customer by sharing information and samples that the customer does not need or care about.

©2024 Intellective Solutions | Tuxedo Park, NY 10987

O: +1 (845) 753 6156 

Privacy Policy