One Stop Open House Cross Media Services
CREATE A GREAT EXPERIENCE AND ATTRACT YOUR BEST CUSTOMERS AND PROSPECTS
Our customer event cross-media business development offering supports customers who are holding open houses and require an all-in-one registration and management solution. These custom projects produce targeted lists that are then used for direct mail, full collateral, custom landing pages, implemented print and digital cross-media branding and design as well as social and mobile platforms. This scalable model is built using a modular design that supports events and calls to action for businesses looking to grow their marketing approach and generate real bottom-line results.
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We help our clients connect with their audiences through professional, affordable, easy-to-use direct email-based engagement tools. We allow you to send campaigns that reflect your brand while monitoring impressions, building lists and engaging clients through broader channels.
Save The Date Email Blast
An initial email blast close to a month in advance of the event itself is sent in order to bring in early subscribers as well as begin exposing spam filters to the campaign early, allowing for greater penetration in subsequent stages of the event promotion. This email blast contains relevant event program information. The linked registration page collects predetermined information some required others not including name, phone, email, company, title, session to attend – registration-landing page also allows for email and Facebook sharing.
This is the official email invitation to the program informing possible attendees that they were invited to the event – this is the second opportunity to register individuals who may have put off subscribing during the save-the-date blast, or may not have seen it at all because of spam filters or simply having ignored the email. This email blast contains relevant event program information.
Postcard/Print Invitation Drop
A physical postcard mail send will arrive ten days prior to the event paralleling the style and message of the save-the-date and email invite blasts. The aligned branding will remind the possible attendee about the event, provide a constant material reminder that may sit on a work area for continual recognition as well as confirm that the event is an actual happening in their area – rather than being dismissed as a national promotion or worse, spam. This mailer contains relevant event program information. The postcard also implements a functioning QR-code that links mobile device browsers directly to the event's registration page.
Reminder To Register Email
The reminder-to-register email is sent a week in advance of the event and is focused on those who put off registering because of ambiguity of scheduling, provides an additional opportunity to break through filter restriction, as well as allows individuals who to change registration from tentative to a specific session time. This email blast contains relevant event program information.
Reminder To Attend Email
The reminder-to-attend email is sent a few days before the event to individuals who are confirmed or tentative attendees – this push reminds individuals who were at least considering attending the event that it is only days away – in addition to serving as a reminder notice can also precipitate unsure status to confirm. This email blast contains relevant event program information.
The registration page is a standalone page able to be accessed through links or directly that allows attendees to register for the event throughout the events promotional period – the page allows for social and email sharing, provides a referable area for attendees to find event information, and can be retrofitted after the event to allow for follow-up and feedback. To verify and protect the email addresses of the attendees who have filled out and submitted information on the registration URL, each are sent a verification email as well, which also allows registered attendees to updated any information they may have inputted into fields during registration. These emails are followed by accompanying confirmation and welcome to the event populated messages.
Thank You For Attending Email
A day after the event thank-you emails are sent to all attendees thanking them for their time, interest and support. This follow-up piece also provides an opportunity to garner feedback, find out areas of interest, update contact information and collect social media contacts in order to establish another link to the attendee in the future.
Sorry You Couldn't Make It Email
A day after the event a cordial sorry-you-could-not-attend email is sent to all attendees who were unable to make it to the event – this includes 'can't make it' replies – as well as non-responses. This follow-up piece also provides a opportunity to garner feedback, find out areas of interest, update contact information and collect social media contacts in order to establish another link to the attendee in the future.